Running email campaigns effectively hinges on ensuring your emails land in subscribers' inboxes, not their spam folders. Engagement is crucial; subscribers want relevant and solicited content, which helps maintain high engagement rates and signals to email providers like Gmail and Yahoo that you're a reliable sender.
Emails end up in spam for various reasons, often due to unsolicited or irrelevant content, or lack of proper consent, harming your sender reputation and potentially violating anti-spam laws. Different inbox providers use unique algorithms to filter spam, and running email spam tests helps you understand these criteria.
Spam tests evaluate your email content against common spam filter benchmarks. Although they don’t assess your sender reputation directly, they provide valuable insights into content-related issues that might trigger spam filters. Test Mail Score offers tools to test your emails against several spam filters, including those from Symantec Cloud, Gmail, Yahoo, Spam Assassin, and Outlook.
Improving deliverability involves addressing any flagged spammy content. Issues like excessive capital letters, spammy terms, and overuse of punctuation can be detrimental. Additionally, keeping an engaged subscriber list and removing inactive contacts can enhance inbox placement.
If an email fails a spam test, troubleshoot by sending test emails and refining content as needed. Successful email marketing requires adapting to evolving spam detection methods and ensuring high engagement and consent compliance.
Test your email: Test Mail Score
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